Our design is based on the indigo dye and its various health benefits.
Our dyeing process creates clothing that is

good for the skin as it protects against
:heat rash 
:skin disease
:drying skin
:deodorizes tough smells.

The indigo dye also makes materials such as cotton or linen stronger,
as evidenced by the tradition of dyeing kendo sparring garments.

The dye was traditionally used for medicinal benefits as well.

the world has become increasingly focused on speed, uniformity, and cheap production.
With our philosophy of Brand New Old School (transmuting old traditions to the Now),
we believe in an old school efficacy that contrasts speed and cheap production.
We want to take time to produce a product that serves many functions,
lasts a long time, and of course conveys the beauty of being hand.